This was one of the first websites I created and I have just updated it onto a content managed system so that the staff can login and make alterations to price lists and opening times when needed. I have also embedded there Facebook feed into the site so people can view their social media promotions and encourage visitors to like their page to stay up to date with any news and offers.
When I first set up this website it was on the 3rd or 4th page on google for most of the relevant searches and even if you searched for the name directly there was another Crescent Garage down south somewhere which was coming up first. Now it appears first when searched for directly and appears in the top three results for most of the relevant searches that we have been targeting. This has been achieved partly with the SEO on the site and partly through the owner promoting it on social media as well as linking to some other companies.
A content managed website means that you have the ability to log in and make alterations, add news and blog updates, add photos and basically keep things up to date yourself. I've been running this site for a number of years and I've recently updated this website so that they are able to update things themselves. I can still manage the technical side and search engine optimisation and I can still add content when I'm required to take some professional images of a project, but they can now make sure information is up to date and upload blog updates straight from their phones.
Google recently changed it's processes so that if you are searching via a phone or tablet, only responsive or mobile friendly websites will be displayed in the search results. That means if you have an older website which is difficult to view on a mobile device it will probably not even show up in the search results. Most newer website are fully responsive meaning they adapt and change depending what device you view them on. This ensure how ever people are viewing your site they don't have issues finding the information they need.